MARKETING
INFLUENCE OF SOCIAL MEDIA PERSONALITIES ON STUDENTS’ BRAND CHOICES IN CAMEROON (A CASE STUDY OF THE UNIVERSITY OF BAMENDA)
This study investigates the influence of social media personalities on students’ brand choices in Cameroon, focusing on...
Chapters
5
Research Type
quantitative
Delivery Time
24 Hours
Preview
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
As the popularity of social media continues to rise, information technology has become more dynamic and advanced. Unlike traditional media, social media functions in a completely different way. Increasingly, both large and small businesses are leveraging social media to create fan pages and promote their products and services. This has now become a common and essential part of marketing strategies in the modern business environment (Kapita...
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