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EFFECT OF BRANDING AND PACKAGING ON SALES VOLUME OF UNILEVER PLC

In today’s hyper-competitive market, packaging is no longer just a container—it's a silent salesman. For brands like Uni...

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5

Research Type

quantitative

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CHAPTER ONE 1.0 INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference to packaging and branding Simplistic, almost primitive packaging has given way to vibrant, colorful labels with more pictures. Packaging is also no longer meant merely for storage; the label nowadays addresses concerns about the product, ingredients shelf lif...

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