MARKETING
A STUDY ON THE OBSTACLES TO IMPLEMENTING INTEGRATED MARKETING COMMUNICATIONS IN NIGERIA'S OIL AND GAS INDUSTRY
This study investigates the obstacles to implementing Integrated Marketing Communications (IMC) in Nigeria’s oil and gas...
Chapters
5
Research Type
quantitative
Delivery Time
24 Hours
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CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
In the contemporary business landscape, Integrated Marketing Communications (IMC) has emerged as a vital strategy for achieving marketing success. IMC is a holistic approach that seeks to coordinate and unify various communication channels and promotional tools to deliver a consistent and coherent message to consumers. This integration spans digital media, public relations, advertising, and direct marketing, aiming to create a seamless bran...
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