MARKETING
ANALYSIS ON CUSTOMER BEHAVIOUR AND PERCEPTION TOWARD LOCALLY MANUFACTURED CREAMS IN ESE ODO LOCAL GOVERNMENT AREA, ONDO STATE
In an age where skincare choices reflect identity, the preference for locally manufactured creams is gaining traction in...
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5
Research Type
quantitative
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1.1 Background of the Study
According to Mati and Puh (2016) and Sahota (2019), the rising popularity of natural cosmetic products is not just driven by consumers' interest in health, environmental concerns, and ethical values—it is also a strategic opportunity for the cosmetics industry to embrace sustainable development. Most of the locally produced creams in the market today are made from plant-derived ingredients sourced through agricultural activities (Philippe et al., 2017). In response t...
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