MARKETING
THE INFLUENCE OF AFFILIATE MARKETING ON CONSUMER BRAND CHOICES IN CAMEROON: A CASE STUDY OF CONSOLIDATED TIN MINES LTD
This study investigates the influence of affiliate marketing on consumer brand choices in Cameroon, using Consolidated T...
Chapters
5
Research Type
quantitative
Delivery Time
24 Hours
Preview
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The importance of internet marketing has grown significantly due to the rapid expansion of online media globally. This form of marketing offers businesses numerous opportunities to directly engage with customers worldwide through various digital channels. Affiliate marketing, a subset of online marketing, involves a partnership where an advertiser or merchant collaborates with a publisher or affiliate to display links on their websites and...
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