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ASSESSESSMENT ON THE IMPACT OF CLIMATE CHANGE ON THE SALES PERFORMANCE OF CONSUMER GOODS: A CASE STUDY OF COCA-COLA PLC
Amid rising global temperatures and unpredictable weather patterns, this study investigates the impact of climate change...
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5
Research Type
quantitative
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1.1Background to the Study
Weather has been found to influence human behavior in various ways. In some instances, it affects overall societal behavior, as seen when Hurricane Katrina necessitated the temporary evacuation of New Orleans in 2005. In other cases, weather impacts specific consumption behaviors—such as clothing choices, which vary between seasons. Beyond these observations, academic research has documented how weather variables influence human behavior in multiple domains. For examp...
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