MARKETING
AN INVESTIGATION INTO HOW CONSUMERS VIEW INTEGRATED MARKETING COMMUNICATIONS IN NIGERIA’S TELECOMMUNICATIONS INDUSTRY
This study investigates how consumers perceive integrated marketing communications (IMC) in Nigeria’s telecommunications...
Chapters
5
Research Type
quantitative
Delivery Time
24 Hours
Preview
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The telecommunications industry plays a critical role as a key driver of trade, innovation, and communication, thereby contributing significantly to a nation’s economic and social progress. In Nigeria, the sector has experienced remarkable growth and now makes a substantial impact on both the country’s GDP and employment levels. According to the Nigerian Communications Commission (NCC), in the second quarter of 2023, the telecommunications...
Purchase this research topic to view the full content.
HOT TOPIC
₦4,000.00
One-time purchase
No account required for purchase
What's included:
- Microsoft Word (.docx) document
- 5 well-researched chapters
- 24-hour secure download access
- Instant delivery after payment
Secure payment via Paystack & Flutterwave
Featured Topics
A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER BRAND PREFERENCE IN CAMEROON (A CASE STUDY OF MINI - MIE INSTANT NOODLES)
MARKETING
₦4,000.00
5 chapters
INFLUENCE OF DIGITAL NATIVE ADVERTISING ON THE ADOPTION OF HEALTHY PRACTICES AMONG USERS OF COSMETICS AND PERSONAL CARE PRODUCTS IN NIGERIA.
MARKETING
₦4,000.00
5 chapters
AN INVESTIGATION OF CONSUMER ATTITUDES AND PERCEPTIONS OF LOCALLY PRODUCED CREAMS IN ESE ODO LOCAL GOVERNMENT AREA, ONDO STATE
MARKETING
₦4,000.00
5 chapters
AN IN-DEPTH ASSESSMENT OF HOW SALES PROMOTION STRATEGIES INFLUENCE CONSUMER BRAND PREFERENCES IN CAMEROON
MARKETING
₦4,000.00
5 chapters
INFLUENCE OF SOCIAL MEDIA PERSONALITIES ON STUDENTS’ BRAND CHOICES IN CAMEROON (A CASE STUDY OF THE UNIVERSITY OF BAMENDA)
MARKETING
₦4,000.00
5 chapters