MARKETING
A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER BRAND PREFERENCE IN CAMEROON (A CASE STUDY OF MINI - MIE INSTANT NOODLES)
This study investigates the impact of social media marketing strategies on consumer brand preference in Cameroon, focusi...
Chapters
5
Research Type
quantitative
Delivery Time
24 Hours
Preview
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
In today’s highly competitive business environment, marketing has become a vital tool in bridging the gap between production and final consumers. It plays a significant role in ensuring goods and services reach the right audience efficiently. Marketing can take many forms—ranging from networking and geomarketing to tribal marketing, viral campaigns, and digital channels like e-marketing. Among all these, social media marketing has emerged a...
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