MARKETING
AN INVESTIGATION OF CONSUMER ATTITUDES AND PERCEPTIONS OF LOCALLY PRODUCED CREAMS IN ESE ODO LOCAL GOVERNMENT AREA, ONDO STATE
The study examined consumer attitudes toward locally made creams in Ese Odo, Ondo State. It found that quality, price, i...
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5
Research Type
quantitative
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CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
As stated by Mati and Puh (2016) and Sahota (2019), the rising popularity of natural cosmetic products serves not only to fulfill consumers’ demand for healthier, eco-friendly, and ethically-aligned alternatives but also to guide the cosmetics industry towards a more sustainable future. Most locally produced creams are composed of plant-based ingredients that are sourced through agricultural processes (Philippe et al., 2017). In reaction to...
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