MARKETING
INFLUENCE OF DIGITAL NATIVE ADVERTISING ON THE ADOPTION OF HEALTHY PRACTICES AMONG USERS OF COSMETICS AND PERSONAL CARE PRODUCTS IN NIGERIA.
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesse...
Chapters
5
Research Type
quantitative
Delivery Time
24 Hours
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CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Establishing a business venture, particularly within the cosmetics industry, demands a series of strategic decisions from stakeholders. As defined by Inyene and Chi (2021), cosmetics encompass any substances utilized to cleanse the skin, hair, nails, or teeth, and those used to enhance or alter physical appearance. These include cosmetic formulations like makeup, perfumes, creams, and nail products, as well as grooming essentials such as...
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