MARKETING
AN IN-DEPTH ASSESSMENT OF HOW SALES PROMOTION STRATEGIES INFLUENCE CONSUMER BRAND PREFERENCES IN CAMEROON
This study provides an in-depth assessment of how sales promotion strategies influence consumer brand preferences in Cam...
Chapters
5
Research Type
quantitative
Delivery Time
24 Hours
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CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Sales promotions have become an increasingly vital tool for marketers, gaining considerable prominence in recent years (Kotler & Keller, 2016). In the retail sector, businesses commonly use pricing as a strategic tool to attract customers. This trend is evident through the growing visibility of product prices in advertisements and media promotions, aimed at helping consumers compare and assess various products before making a purchase (Kotl...
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