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IMPACT OF SALES PROMOTION ON CONSUMER PURCHASE BEHAVIOR OF NOODLES AMONG STUDENTS OF LAGOS STATE UNIVERSITY OF EDUCATION (LASUED)

Tempting deals often drive student choices in today’s competitive consumer market. This study, Impact of Sales Promotion...

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5

Research Type

quantitative

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In the competitive business environment, sales promotion is recognized globally as a strategic marketing tool aimed at encouraging immediate consumer response and enhancing product patronage. It is regarded as a more proactive marketing technique than personal selling, advertising, or publicity, primarily because it directly influences consumer purchasing behavior and distributor efficiency by offering enticing incentives that attract and persuade consumers to act in favor of a product or serv...

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