Project Topics
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AN EVALUATION OF THE INFLUENCE OF MARKETING STRATEGIES ON THE PERFORMANCE OF THE BANKING SECTOR: A CASE STUDY OF ACCESS BANK, CAMEROON
This study examined the influence of marketing strategies on the performance of Access Bank, Cameroon. Using 30 validate...
AN EVALUATION OF THE IMPACT OF AFFILIATE MARKETING ON CONSUMER TRUST AND LOYALTY IN TRAVEL-RELATED AFFILIATE PLATFORMS
This study examined the impact of affiliate marketing on consumer trust and loyalty in travel platforms using 400 valid...
ASSESSESSMENT ON THE IMPACT OF CLIMATE CHANGE ON THE SALES PERFORMANCE OF CONSUMER GOODS: A CASE STUDY OF COCA-COLA PLC
Amid rising global temperatures and unpredictable weather patterns, this study investigates the impact of climate change...
IMPACT OF SALES PROMOTION ON CONSUMER PURCHASE BEHAVIOR OF NOODLES AMONG STUDENTS OF LAGOS STATE UNIVERSITY OF EDUCATION (LASUED)
Tempting deals often drive student choices in today’s competitive consumer market. This study, Impact of Sales Promotion...
ANALYSIS ON CUSTOMER BEHAVIOUR AND PERCEPTION TOWARD LOCALLY MANUFACTURED CREAMS IN ESE ODO LOCAL GOVERNMENT AREA, ONDO STATE
In an age where skincare choices reflect identity, the preference for locally manufactured creams is gaining traction in...
THE INFLUENCE OF AFFILIATE MARKETING ON CONSUMER BRAND CHOICES IN CAMEROON: A CASE STUDY OF CONSOLIDATED TIN MINES LTD
This study investigates the influence of affiliate marketing on consumer brand choices in Cameroon, using Consolidated T...
INFLUENCE OF SOCIAL MEDIA PERSONALITIES ON STUDENTS’ BRAND CHOICES IN CAMEROON (A CASE STUDY OF THE UNIVERSITY OF BAMENDA)
This study investigates the influence of social media personalities on students’ brand choices in Cameroon, focusing on...
AN INVESTIGATION INTO HOW CONSUMERS VIEW INTEGRATED MARKETING COMMUNICATIONS IN NIGERIA’S TELECOMMUNICATIONS INDUSTRY
This study investigates how consumers perceive integrated marketing communications (IMC) in Nigeria’s telecommunications...
AN IN-DEPTH ASSESSMENT OF HOW SALES PROMOTION STRATEGIES INFLUENCE CONSUMER BRAND PREFERENCES IN CAMEROON
This study provides an in-depth assessment of how sales promotion strategies influence consumer brand preferences in Cam...
AN EVALUATION OF HOW WORD-OF-MOUTH MARKETING STRATEGIES AFFECT CONSUMER BRAND PREFERENCES IN CAMEROON: A CASE STUDY OF SWECOM PLC
This study evaluates how word-of-mouth marketing strategies influence consumer brand preferences in Cameroon, using Swec...
AN ANALYSIS OF HOW INTEGRATED MARKETING COMMUNICATIONS INFLUENCE CONSUMER PURCHASE INTENTIONS: A STUDY OF THE NIGERIAN E-COMMERCE SECTOR
This study analyzes how Integrated Marketing Communications (IMC) influence consumer purchase intentions in Nigeria’s e-...
A STUDY ON THE OBSTACLES TO IMPLEMENTING INTEGRATED MARKETING COMMUNICATIONS IN NIGERIA'S OIL AND GAS INDUSTRY
This study investigates the obstacles to implementing Integrated Marketing Communications (IMC) in Nigeria’s oil and gas...