Project Topics
Find the best research topics for your department.
A STUDY ON THE OBSTACLES TO IMPLEMENTING INTEGRATED MARKETING COMMUNICATIONS IN NIGERIA'S OIL AND GAS INDUSTRY
This study investigates the obstacles to implementing Integrated Marketing Communications (IMC) in Nigeria’s oil and gas...
A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING STRATEGIES ON CONSUMER BRAND PREFERENCE IN CAMEROON (A CASE STUDY OF MINI - MIE INSTANT NOODLES)
This study investigates the impact of social media marketing strategies on consumer brand preference in Cameroon, focusi...
EFFECT OF BRANDING AND PACKAGING ON SALES VOLUME OF UNILEVER PLC
In today’s hyper-competitive market, packaging is no longer just a container—it's a silent salesman. For brands like Uni...
A STUDY ON THE IMPACT OF BRAND AMBASSADORS IN INTEGRATED MARKETING COMMUNICATIONS CAMPAIGNS IN NIGERIA
This quantitative survey investigates the impact of brand ambassadors on integrated marketing communications campaigns i...
AN INVESTIGATION OF CONSUMER ATTITUDES AND PERCEPTIONS OF LOCALLY PRODUCED CREAMS IN ESE ODO LOCAL GOVERNMENT AREA, ONDO STATE
The study examined consumer attitudes toward locally made creams in Ese Odo, Ondo State. It found that quality, price, i...
INFLUENCE OF DIGITAL NATIVE ADVERTISING ON THE ADOPTION OF HEALTHY PRACTICES AMONG USERS OF COSMETICS AND PERSONAL CARE PRODUCTS IN NIGERIA.
The formation of a business, including the cosmetics sector, necessitates critical decisions being made by the businesse...