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MASS COMMUNICATION

AN ASSESSMENT OF THE NIGERIAN TELEVISION AUTHORITY’S CONTRIBUTION TO ELECTORATE MOBILIZATION DURING THE 2023 GENERAL ELECTION

This study assesses the Nigerian Television Authority’s (NTA) contribution to electorate mobilization during the 2023 ge...

Chapters

5

Research Type

quantitative

Delivery Time

24 Hours

Preview

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television has long been recognized as a powerful medium of mass communication, with the ability to shape public opinion, educate viewers, and rally communities toward collective goals (McQuail, 2010). Its role becomes especially vital in democratic societies during election periods, as it serves as a key channel for disseminating information about candidates, political parties, voting procedures, and civic responsibilities—enabling citizen...

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