MASS COMMUNICATION
AUDIENCE EVALUATION OF CHILDREN’S PROGRAMMES ON MAGIC FM
Bright colors, lively jingles, and energetic voices fill the airwaves—but what do young listeners and their caregivers r...
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Research Type
quantitative
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1.1 Background of the study
Radio and television are already playing an important part in the informal education of the general public, but there is a tremendous opportunity to leverage on the capacity of broadcast media to foster children's intellectual growth and development(Davis and Tearle, 2017). The first effort to bring problems affecting children to the forefront was made in 1924 with the Geneva Declaration of the Rights of the Child (United Nations for Children's Fund (UNICEF, 2019)....
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